ABOUT

I’m Elena, founder of Vivé Agency. I’ve been working in marketing, brand strategy and sales for over ten years, building campaigns, managing client relationships and working with founders across both corporate and smaller businesses.

Many brands invest heavily in content and visibility, yet struggle with the more fundamental questions: what does the brand truly stand for, what makes it distinctive, and how should it show up in the world?

At Vivé Agency, I work with founders to define the strategic direction behind their brand, from positioning and narrative to creative direction and storytelling. My approach isn’t about doing more, but about doing what feels aligned with the vision behind the brand.

The word Vivé comes from vivere to live. A reminder that work and creativity should feel alive.

My work is for founders who want to build brands that feel grounded and genuine. Brands that are not only successful, but true to what they stand for.